A look at the systems I’ve built to turn touchpoints into trust, and engagement into measurable growth.
Where Strategy Meets Impact and Automation Comes to Life
I’m David Perecko.
I’m a digital marketing strategist with 13+ years of hands-on experience in marketing automation, CRM architecture, sales funnel development, and strategic communications that balance efficiency with empathy. I am always focused on designing human-centered automation journeys that build trust, enhance engagement, and strengthen long-term customer relationships. I work to ensure that my campaigns deliver both meaningful connection and measurable performance for my clients.
In my work, I emphasize personalized solutions; seeking to truly understand the needs of my clients and the desires of my clients’ customers. With an empathetic, compassionate and collaborative approach, I believe that human-centred marketing can help great clients to stand out and make a greater impact in the marketplace.
In addition, I combine a technical, logical and analytical approach to supporting clients, realizing that clients succeed when they don’t have to worry about whether their technological solutions will be an ally or an adversary to their goals.
My philosophy in marketing is that human-centred collaboration combined with technological automation frees up clients to do what they do best: make an impact through their business or organization.
Personal Qualities
Compassionate
Empathetic
Humble
Personable
Purpose-Driven
Creative
Proactive
Servant-Hearted
Detail-Oriented
Collaborative
Adaptable
Reliable
Skills & Specialties
CRM & Automation
Streamline your customer interactions with automated workflows that enhance engagement and retention.
Sales Funnel Development
Connect all your marketing tools to create a cohesive ecosystem that simplifies operations and enhances performance.
Pay-Per-Click
Use strategic advertising to drive qualified traffic and maximize ROI with targeted ad campaigns that convert browsers into buyers.
Analytics and Metrics
Leverage analytics and clear performance insights to reveal what’s working, what’s not, and where to scale next for better ROI.
E-mail Marketing
Nurture relationships and boost conversions and LTV with strategically crafted campaigns that deliver value straight to your customers’ inboxes.
Communications
Craft clear, compelling messaging that builds trust, strengthens brand voice, and keeps your audience consistently engaged.
Brands I've Collaborated With
Brands I've Collaborated With
Impact in Numbers
My strategic interventions have led to remarkable transformations for our clients, as evidenced by some of our achieved metrics.
%
Growth In Annual Revenue*
%
Email Engagement Increase*
Increase in Lead-To-Client Conversions*
%
Client Retention Boost*
*All growth achieved within 1 year of service
Proven Success Stories
Unveiling Strategic Impacts
Explore how I transform challenges into opportunities through innovative marketing and automation strategies.
Marketing Automation & Communications
CRM & Lead Gen Cleanup
Client
Daniel
Date
2020-Present
My Role
Ads
Funnel Development
CRM Setup & Workflows
Email Nurturing
Project Overview
Daniel from Casa Window Cleaning approached me seeking a more consistent flow of leads and a better way to stay connected with their growing client base. While most of their business came from word-of-mouth, there was no system in place to capture online demand or nurture existing relationships.
After a complete marketing audit, I implemented a full digital growth engine designed specifically for service-based businesses:
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Targeted Meta and Google Ads to capture high-intent leads within Daniel’s service area
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A streamlined sales funnel and landing page, built to pre-qualify and convert visitors into bookings
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Centralized CRM setup, replacing scattered contacts and manual follow-ups with an organized pipeline
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Automation workflows to handle quote follow-ups, booking confirmations, and reminder sequences
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Proactive email campaigns that kept Casa top-of-mind between cleanings, increasing repeat bookings and referrals
The result was more than just an uptick in leads—it gave Daniel operational clarity, consistent revenue, and a scalable system he could rely on without needing to chase clients manually.
Since beginning his work with me, Daniel has seen a 50% Year-Over-Year Increase in client retention!
Marketing Automation & Communications
Engagement & Course Enrolment Boost
Client
Jim and Maureen
Date
2023-Present
My Role
Funnel Development
CRM Automation
Email Nurturing
Email Retargeting
Project Overview
Jim and Maureen, the co-founders of the Centre for Family Counselling, came to us with a powerful mission – to strengthen marriages through faith-based teaching – yet their online presence wasn’t reflecting the impact of their message. While their in-person workshops were well-received, the transition to promoting their paid online marriage course lacked structure, automation, and consistent follow-through.
I developed a complete digital infrastructure designed to turn interest into enrollment with minimal manual effort:
• Built a guided funnel experience, leading visitors from inspiration to enrollment through value-driven landing pages and testimonies
• Implemented a custom CRM setup, helping Jim and Maureen organize leads, track engagement, and understand where people were in their decision journey
• Developed automated onboarding and nurture sequences, allowing every new subscriber or interested lead to receive a personalized email journey filled with encouragement, education, and clear next steps
• Launched retargeted email campaigns, reactivating past contacts and re-engaging those who had shown interest but never purchased
With these systems in place, Jim and Maureen shifted from manually answering individual inquiries to running a smooth, scalable enrollment engine—allowing Jim and Maureen to focus less on logistics and more on ministry impact.
One year after I started working with Jim and them, Jim and Maureen had experienced a 12x boost in course enrolment inquiries and their enrolment conversion rate had increased by 4x!
What Our Clients Say
“Working with David feels like having a professional who truly cares about our business and success. He combines his creativity and expertise with amazing results. I hired him to create one of our funnels and have been very pleased with his creativity, professionalism, and efficiency. As a small business owner, I highly recommend him and his work!”
“Working with David completely transformed my private practice. After launching the new brand and website, my client load increased by over 45%. I finally feel confident referring people to my online presence because it reflects who I really am.”
“Before working with Featherlight, I had no real sense of brand identity and was struggling to put the energetic texture of my vision into words to tell a marketing/branding company what I wanted. Dave was able to completely bring my vision to life in a way that surpassed my expectations and anything I’ve seen on the market. If you’re a heart and soul-led business owner, I can’t recommend them enough!”
From my early days dabbling with communications, marketing tools and SAAS in my non-profit, to founding a digital marketing agency that brought in clients from across the globe, my journey has now brought me to here to establishing myself as well-rounded and skillful marketer. I would love to chat about how I can help you and your agency succeed with strategic, targeted and human-centred marketing!
Check Out My CV for a more detailed look at my professional experience!
From my early days dabbling with communications, marketing tools and SAAS in my non-profit, to founding a digital marketing agency that brought in clients from across the globe, my journey has now brought me to here to establishing myself as well-rounded and skillful marketer. I would love to chat about how I can help you and your agency succeed with strategic, targeted and human-centred marketing!